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taufan
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| Posted: Mon Aug 08, 2005 8:52 pm Post subject: new Coffee Product |
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i have a relationship with coffee farmer in my country, i like to
produce coffee product(Sumatra Coffee, usually they export their product
to Holland), i have a questions :
1. how can i choose the best brand for my product ?
2. how can make an effective market tester for my product and research
?
3. how can i make best design for my packaging ?
4. what step should i take for the first player in coffee?
5. how can i make a good market for my coffee product ?
Please help,
thank you.
Taufan. |
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Lorand R. Minyo
Guest
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| Posted: Sun Aug 14, 2005 5:58 am Post subject: Re: new Coffee Product |
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taufan a scris:
Quote: i have a relationship with coffee farmer in my country, i like to
produce coffee product(Sumatra Coffee, usually they export their product
to Holland), i have a questions :
1. how can i choose the best brand for my product ?
2. how can make an effective market tester for my product and research
?
3. how can i make best design for my packaging ?
4. what step should i take for the first player in coffee?
5. how can i make a good market for my coffee product ?
Please help,
thank you.
Taufan.
1. how can i choose the best brand for my product ?
Branding a new product is never easy. There are quite a few aspects
that you should take into consideration when developing a new brand.
Starting with your target market upto the quality of your product, it's
a long road.
Quote: 2. how can make an effective market tester for my product and research
?
Market testing is often quite expensive. A cheaper way to do this is to
test it localy at first. Seek out some coffee shops and ask them to put
your product on the menu as a new type of coffee. Then ask the coffee
drinkers how they like the new product. It should give you a fair idea
about their opinion. But as I said above, depends on your target
market.
Quote: 3. how can i make best design for my packaging ?
Once again I need to stress out the importance of your target market
and the quality of your product. For example, if this product is
designed for picky coffee lovers, it must have a classic design. If
it's aimed at new coffee drinkers, it needs to have a light and
appealing design. If it's for the general masses, it needs to have a
simple design, outlining the quality. And so on.
Quote: 4. what step should i take for the first player in coffee?
I'm not sure I understand that question.
Quote: 5. how can i make a good market for my coffee product ?
Once again, target market. If that's what you're reffering to.
As a conclusion, you need the following at first:
- testing
- brand strategy
- quality assurance |
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Dr. Raouf Mohamed
Guest
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| Posted: Sat Sep 24, 2005 6:26 am Post subject: Re: new Coffee Product |
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I guess you should research google for your good questions.
"taufan" <taufan@get-intouch.com> wrote in message
news:11ff3di6c71q83e@news.supernews.com...
Quote:
i have a relationship with coffee farmer in my country, i like to
produce coffee product(Sumatra Coffee, usually they export their product
to Holland), i have a questions :
1. how can i choose the best brand for my product ?
2. how can make an effective market tester for my product and research
?
3. how can i make best design for my packaging ?
4. what step should i take for the first player in coffee?
5. how can i make a good market for my coffee product ?
Please help,
thank you.
Taufan.
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